In this article we will explain the story behind the collection. 

And that is important for us. Because we want to take our customers/audience through the proces required to make something like this. The pain points and why it found it's existence. Because our standards are pretty rough. 
We wanted to make brandwear. We had people asking us if we had anything like this. Truth is we didn't so we went on and did research on how to get this. To our own suprise it was possible to get a clothing brand within a week through temu or other shady websites. With low cost per piece and pretty stylish looking stuff. The downside: terrible conditions it was made in. For both human and earth. And that was what stang with us. The clothing market has globalised so rapidly that anyone can now design a piece of clothing. We did not want to jump in that pool. With 'look at us' mentality. But than we had numerous people who wanted something attainable to connect with the brand. So we looked further. We came to the conclusion that we wanted two things: 1. Sustainable, otherwise it's just one of a 1000 and therefor doesn't contribute to anything and would be lame. And it had to be good. REALLY GOOD.